“Repurpose the Retweet icon
to reveal the infinite power of recycling.”

The background.

Recycling is a fast-growing conversation on Twitter,
increasing by 48% from 2017 to 2018.

The insight.

3 in 4 people on Twitter agree that they always make an effort to recycle.

Given the surge in conversation about our planet’s health and the growing concern about packaging waste, how can we raise awareness of the Rexona Sure can being 100% recyclable?

The execution.

The impact

The work behind the work.