Netflix UK - #RobinRobin
What if Robin Robin’s magic didn't
end when the credits rolled?
To bring the film's sense of wonder into the real world,
we transformed an RSPB reserve into #NESTFLIX:
an interactive, musical bird feeder where
nature became part of the story.
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The Background.
Netflix UK were launching their annual Christmas movie #RobinRobin, created by Aardman Studio,
and in partnership with RSPB, the UK's largest nature conservation charity.
The challenge.
At a time of the year when battle for viewership is even more heightened…
How could Netflix leverage the conversational and live power of Twitter to cut through the clutter
and make Robin Robin the unmissable Christmas movie of 2021?
The insight.
Lockdown has brought many of us closer to the natural world*, with over half of UK adults saying the pandemic has made them more aware of nature in their local area.
2/3 of the public were soothing their pandemic anxiety by watching birds and hearing birds sing.
So could we leverage the benefits of birdwatching to create a one of a kind Twitter experience that would stop people in their timeline and introduce them to the magic of of #RobinRobin?
