Just a Drop x VCCP UK x Twitter NEXT - #WalkToTheWell
We scroll hundreds of kilometres every year without thinking twice.
Millions of people walk similar distances for something far more essential: clean water.
Together with VCCP and Just a Drop, we created the longest Twitter thread ever—over 2,000 posts that followed Ann's 9km journey to collect water, inviting people to keep scrolling until they experienced the distance for themselves.
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For most, water is something they rarely think about, yet it’s essential for every aspect of life—keeping clean, staying hydrated, and taking care of daily needs.
To shed light on the struggles faced by those without easy access to water, we partnered with VCCP to create the longest Twitter thread ever—over 2,000 Tweets, inviting people to see how far they can scroll.
The thread follows Ann from Mwingi West, Kenya, on her 9km walk to fetch water, highlighting the daily challenges millions endure.
Click below to watch the full story.
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