adidas - World Cup 2022 activation
The World Cup is at its best
when everyone feels part of it.
We turned adidas' campaign into a social game, inviting football fans across Europe to reunite the adidas family by spotting every football icon hidden throughout the film.
This is the story behind the most talked-about brand
of the most talked-about*sporting event of 2022.
*what I won’t talk about is the outcome of the final.
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THE CHALLENGE
📢
THE CHALLENGE 📢
THE STRATEGY
✍🏻
THE STRATEGY ✍🏻
THE EXECUTION
🛠
THE EXECUTION 🛠
LAUNCH FILM
⬇️
LAUNCH FILM ⬇️
THE RESULTS
💥
THE RESULTS 💥
